Chief executives of U.S. multinational corporations believe more "consumerism" in healthcare -- such as greater cost-sharing by workers and financial incentives for healthy lifestyle choices -- would curb their companies' healthcare costs, according to PricewaterhouseCoopers. Of 150 CEOs surveyed by telephone, 29% said lifestyle incentives would do a "great deal" to control spending and 55% said the strategy would be "somewhat" helpful. The executives were split, 48% yes and 42% no, on whether smokers and those with poor eating or exercise habits should pay more for benefits. The remainder were uncertain or did not respond to the question. Some 78% said shifting more healthcare costs to workers and 77% said providing workers with more information on providers' cost and quality would curb expenses "somewhat" or a "great deal." Survey results are available online at healthcare.pwc.com. -- by Melanie Evans
CEOs see hope for healthcare in consumerism: survey
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