A startup company is pitching preventive-medicine clinics to hospitals and health systems nationwide, banking on a wave of cash business from baby boomers to build a "new industry" founded on prevention, wellness and healthy aging. Christopher Fey, a former managed-care executive who is president and chief executive officer of 9-month-old TriMedix, Dallas, said the first facility -- The Center for Preventive Medicine at St. Luke's -- opened about a month ago at St. Luke's Medical Center, Sioux City, Iowa. Fey said he hopes to have about 500 such centers operating within five years.
His "turnkey" approach involves marketing and managing existing hospital services for aging clients concerned about early diagnosis of conditions like lung and colon cancer and cardiovascular disease. TriMedix would receive licensing, training and management fees. Fey estimated hospitals can generate from $1 million to $3 million in additional revenue -- most of it private pay -- under a typical arrangement. Fey founded HealthCare USA, Jacksonville, Fla., and sold the insurer to Coventry Corp. in the mid-1990s. He worked as a senior executive at Coventry before forming a physician practice management company and setting out on his preventive-medicine enterprise. -- by Michael Romano