"The new (Medicare prescription) drug cards ... should help some seniors struggling with high drug prices. But there's far more at stake here. The point of these cards is not only to provide crucial discounts, but to push drug companies to compete harder on price. There are early signs that some drug companies are offering deeper discounts than normal, as an enticement for seniors to sign up. That's not just good business, it's smart politics, since the move to legalize drug reimportation from Canada and elsewhere is gaining steam in Congress."