Cigna Corp., Philadelphia, introduced a sweeping new product line as part of an ongoing effort to refocus on its healthcare business and reverse heavy enrollment losses. Called Cignature, the product line allows employers to customize their health plans by giving them the flexibility to mix and match plan features, including network size, clinical programs, benefit design, use of primary-care physicians and funding. Large employers can request a dedicated nurse to answer benefit questions and provide care management to employees. Cignature will be available for plans taking effect Jan. 1, 2005. Plagued by pricing miscues and customer service problems, Cigna has seen its enrollment drop 20% to 11.5 million members at the end of 2003 from a peak of 14.3 million members in 2000. -- by Laura B. Benko
Hoping to rebuild, Cigna unveils new product line
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