The Chicago-based American Medical Association today announced it plans to "realign" its management team, adding two new positions: chief operating officer and chief marketing officer.
The creation of the new top-level positions resulted from a lengthy examination over the last year or so of the organization's governance, structure and membership-development efforts, officials said.
In a news release, the AMA said national searches are currently under way for the two new executives who will report to Michael Maves, the organization's executive vice president and chief operating officer. The management focus is one attempt to reverse the steady decline in AMA membership, which has fallen from about 294,000 in 1999 to a current level of around 250,000.
"Recently, our house of delegates urged the strengthening of the AMA's role as a member-centered organization," said Maves. "This realignment is, in large part, a response to that critically important mission."
The release made no mention of the costs of the new positions.