Rust never sleeps, and neither do we at Modern Healthcare. In our Dec. 8, 2003, issue, Charles S. Lauer, publisher of Modern Healthcare, announced the merger of this magazine with our sister publication, Modern Physician. And while most of our competitors were taking a few weeks off during the holidays, we were implementing the merger, which is designed to better serve our readers as Modern Healthcare evolves into a total healthcare industry publication.
Visible signs of that merger appear in this issue. First, you'll notice the new tagline on our cover under the Modern Healthcare banner: "The only healthcare business weekly-incorporating Modern Physician." Second, we've introduced two new editorial features that will appear weekly in Modern Healthcare. On p. 32, you'll find our Physician Affairs page, which offers business news and information of interest to physician executives, leaders and entrepreneurs. And starting on p. 33, you'll find our expanded News Makers section, which moves beyond executive comings and goings in the hospital sector of the healthcare industry to all sectors of the industry, including physicians.
On a quarterly basis, Modern Healthcare will publish a Modern Physician supplement. Less news-driven than its monthly predecessor, the quarterly will be filled with analytical features, "how to" case studies, useful data and expert commentary-all designed to help the physician executive, leader or entrepreneur be successful in today's healthcare industry. The first quarterly will be published Feb. 23 and distributed at the Healthcare Information and Management Systems Society's annual meeting in Orlando, Fla.
All this comes in addition to the continuation and expansion of Modern Physician's electronic publications. Modern Physician's daily electronic newsletter, MP Stat, will continue delivering breaking news to physician executives, as will MP Point of Care, Modern Physician's customized e-mail news alert, and modernphysician.com, the operation's electronic headquarters. Modern Physician also will unveil a custom monthly electronic newsletter, dubbed MP/IT, in April. The new monthly will offer physician executives a finer cut of business news and information, focusing on clinical and financial information technology. Look for a prototype of MP/IT to be unveiled at HIMSS in February.
And look for our usual stellar lineup of features in this issue. Our seasoned staff of reporters presents its annual healthcare business outlook for the year on p. 26. And we profile Stanford Hospital & Clinics' Martha Marsh, who has turned things around financially at the two-hospital system after its ill-fated merger with the two hospitals operated by the University of California-San Francisco Medical Center. Meet Marsh in the Healthcare Profile on p. 30.
Finally, our 2004 op-ed section gets off to a rousing start with a commentary by patient-safety experts at Partners HealthCare System and the Institute for Healthcare Improvement who explain what healthcare executives can learn from the Columbia space shuttle disaster. Spicing up the section are two pages of letters from readers, who offer up strong opinions on everything from Medicare reform to hospital pension plans.
While we may have been too busy over the past few weeks to buy that extra holiday gift for a friend or family member, we were more than happy to wrap up our Jan. 5 issue as a special present for our readers.
What do you think? Write us with your comments. Via e-mail, it's [email protected]; by fax, dial 312-280-3183.