It gives me great pleasure to announce that effective Jan. 1, 2004, Crain Communications, the parent corporation of Modern Healthcare and its sister publication, Modern Physician, will bring the two healthcare publications under one umbrella. Properly aligning all the stakeholders in the healthcare delivery system is one of the major challenges facing healthcare executives today-just as it was 27 years ago when Crain Communications began publishing Modern Healthcare and I became its publisher. Key to that proper alignment is the relationship between hospitals and physicians.
Crain Communications recognizes this challenge and is increasing the news provided to its physician readership and combining the editorial power of Modern Healthcare and Modern Physician to serve the industry leaders and all stakeholders in healthcare delivery.
Modern Healthcare will expand its editorial coverage of issues of interest to physician entrepreneurs, executives and managers. That expanded coverage will include a weekly news feature in Modern Healthcare about physicians, as well as periodic special supplements about physicians in issues of Modern Healthcare.
These special supplements will be distributed at key healthcare industry conferences where physician leaders gather. Some 20,000 of these special supplements will be sent to the current subscribers of the print version of Modern Physician.
The monthly print version of Modern Physician, which debuted in 1997, will be replaced by several electronic products, effectively converting Modern Physician into a "virtual" magazine. Those products will include a daily electronic newspaper, a monthly e-newsletter and an expanded Web site driven by news and information for physician entrepreneurs, managers and executives. Modern Physician's December 2003 print issue is the last print issue of the publication.
Clark Bell, publisher of Modern Physician and former editor and associate publisher of Modern Healthcare, and his staff have been asked to stay on through year-end to transition the business and its mission to Modern Healthcare.
At that point, former Modern Physician Editor Joseph Conn will join the Modern Healthcare editorial staff as online editor/Modern Physician to run the day-to-day operations of the new virtual Modern Physician and all its products. Former Modern Physician Copy Editor/Webmaster Katherine Downing also will join the Modern Healthcare editorial staff in the same capacity to provide editing and technical support to the new venture. Both moves are effective Jan. 1, 2004. Both Conn and Downing will report to David Burda, editor of Modern Healthcare, who will oversee the editorial operations of both publications.
The combination of the beefed-up Modern Healthcare and the revamped electronic Modern Physician is the first step toward making Modern Healthcare a total healthcare industry publication, serving all stakeholders as they work to survive and thrive in the nation's $1.7 trillion healthcare industry.
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