ePocrates, a publisher of electronic drug reference and other clinical software tools for personal digital assistants, is partnering with several providers of continuing medical education to deliver updates on course offerings to nearly 250,000 physicians.
The San Mateo, Calif.-based company also says it has this week, for the first time, made its signature RxPro drug and infectious disease reference available for Macintosh users. This expansion follows last month's release of a Windows CE version of RxPro for the Pocket PC PDA platform.
ePocrates software had been limited to Palm OS and Windows PC users until just a few weeks ago.
In the latest development, ePocrates today said it has reached agreements with the Health Science Center for Continuing Medical Education, the Center for Biomedical Continuing Medical Education and Medical Communications Media, all CMS developers, to send content updates to physicians and other ePocrates subscribers at the point of care.
"Our CME partners will use the ePocrates network to deliver condensed, brief information on their educational programs to physicians at the point of care," says Bob MacAvoy, ePocrates vice president for pharmaceutical business development.
Physicians who want to receive more information or register for a specific offering can tap on the PDA screen to request course material. MacAvoy says ePocrates then will deliver the appropriate content to the user's desktop or full-size portable computer via e-mail.
MacAvoy says PDA screens generally are too small for actual CME courses.
ePocrates has a subscriber base of 735,000 healthcare professionals, about 250,000 of whom are physicians, according to the company.