The American College of Physicians-American Society of Internal Medicine, born out of a merger of two national doctors' groups in 1998, said it now has a shorter, simpler name -- the American College of Physicians. Officials said the new name, which officially took effect Monday, will help improve the brand identity and name recognition of the nation's second-largest medical organization. The ACP, based in Philadelphia, has about 115,000 members, trailing only the Chicago-based American Medical Association, which had about 250,000 members as of late last year. Along with its new name, the ACP also will promote the tagline -- "Doctors of Internal Medicine. Doctors for Adults." That trademarked phrase, which describes the role of internists, was deemed important after a survey in the mid-1990s discovered that half the American public did not know the function of internists, often confusing them with interns. -- by Michael Romano
No. 2 physician association has new name
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