It looked like a routine announcement when it came across the news wires on Jan. 9: "Effective immediately, e-Medsoft.com has changed its name to Med Diversified Inc." After all, a number of companies have dropped the "dot-com" from their names since the technology bubble burst in March 2000.
It sounded like the same old story. And it was. Literally.
The Andover, Mass.-based healthcare information technology company had already announced the name change last August, following e-Medsoft.com's acquisition of drug distributor Chartwell Diversified Services.
Med Diversified stock actually weathered the post-Sept. 11 market meltdown, hitting a 52-week high of $4.51 on Sept. 26, but was down to $1.78 when the company made the name change announcement for the second time last month.
Once a dot-com, always a dot-com.