On Jan. 28 Modern Healthcare will begin publishing opinion articles written by outside contributors.
This is an opportunity for other voices to be heard in our pages on issues important to the magazine's 80,000-plus readers, who are executives and clinical leaders of hospitals, health systems and insurers, as well as officials of trade associations, consultants and academics. It is also a chance for contributors to reach an influential audience of key decisionmakers at our nation's healthcare institutions.
The goal of this page each week will be to stimulate an exchange of ideas among readers. The stronger the stand the author takes, the bigger the response.
Contributors can be anyone with expertise or insight into a healthcare topic. We encourage people from outside the industry who have thoughtful opinions about healthcare issues to write. What we don't want are articles promoting a product or service.
Articles should relate to a current issue. The more topical it is, the quicker it will see print. We want the pieces to be clear, concise (800 to 900 words) and stick to one or two major points.
Whatever the subject, we ask that Commentary authors take a definitive point of view on an issue and then explain their stance, adding enough background so readers understand the context of the opinion.
In most cases, we prefer that you contact us prior to submitting an article. We can let you know if the topic is of interest and whether we would be likely to publish it.
We reserve the right to edit articles, though the best-case scenario is we don't have to. We don't want to change the meaning or the tone of the article, but we do want it to be clear and easy to follow. We will work with the authors toward a final draft, which the author will see prior to publication.
In writing, you can assume certain kinds of knowledge, as Modern Healthcare has a general healthcare audience, but please explain more-specialized concepts and references. And be specific. If you are talking about "Hospital A," please name that hospital.
Insider jargon should be kept to a minimum. And avoid cliches or meaningless catchphrases such as "window of opportunity" and "paradigm."
A color photograph of the author or authors must accompany each commentary. It should be a head-and-shoulders portrait. We prefer electronic submission of text and photos.
For further information please contact Todd Sloane, Assistant Managing Editor/Op-Ed, at 312-649-5225. Fax is 312-280-3183. E-mail is [email protected] The address is 360 N. Michigan Ave., Chicago, Ill. 60601.