When an American healthcare executive talks about tremendous growth opportunities in the "wild, wild West," you probably wouldn't think she's talking about Turkey.
But that's exactly how Katheen Dodd, chairman and chief executive officer of the Corridor Group, describes the market. The Kansas City, Mo.-based consulting firm, which specializes in home care, this summer formed a joint venture with a large Turkish company to provide home care in that country, a service that by American standards is almost nonexistent.
Corridor Group's partner in the 50-50 venture is the Eczacibasi Group, one of the oldest industrial conglomerates in Turkey with interests in pharmaceuticals, building materials and consumer products.
Financial terms of the venture were not disclosed.
Dodd cited the wide-open private healthcare market in Turkey, where private hospitals are being built at a rapid pace and where home care is still somewhat rudimentary.
"In alternate-site settings there's a lot of fragmentation," Dodd says, saying much of home care in Turkey consists of "sitter" services where someone merely stays with elderly patients.
She expects the venture to be up and running in early 2001.