With all the things that are happening in the healthcare industry, there is a growing need to inform the readers of Modern Physician about the critical issues that affect their environment. That's why this magazine will increase its frequency to biweekly in 2001.
Our physician readers, who have chosen to take leadership positions and endure the stresses and tension that go along with running a business, probably share with us belief in the old adage that people make the difference. In fact, people problems and fiduciary matters are probably the key issues for medical leaders who take risk and want to bring about change.
All of us, at one time or another, understand that no business can run successfully unless good people take responsibility and give their total dedication to achieving excellence.
Recently Modern Physician has had the good fortune to hire some new people on the business side who we believe will make the difference in contributing to the success of this magazine.
Frank Nobile is the new advertising sales director of the magazine. How lucky we are to have Frank join our staff. He's been on the sales side of magazine publishing for many years and for the last twenty has been in sales management. He knows his stuff, and when we first met some months ago I wanted him to be part of my team. He's mature, committed, loyal and consistently displays integrity in his dealings with his colleagues and our advertising customers.
Brenda Stewart has come aboard as the magazine's marketing director. Her previous experience was with one of our top clients, and we have already been impressed with her creativity, her drive and her ambition. She'll be responsible for a myriad of things that make any magazine successful, including public relations, advertising and promotion, as well as helping to develop the magazine's Web site.
We've hired three new sales people, all of them aggressive, motivated and
focused, who report to Frank Nobile. Sandy Royer was advertising sales manager for publications of the American Society of Plastic and Reconstructive Surgeons. She loves selling advertising and from the first day on the job has shown the kind of leadership skills that make her a valuable member of the Modern Physician team.
Ruth Keefer came aboard at about the same time, and she's cut out of the same cloth as Sandy. Ruth hasn't stood still since the first day she joined the magazine. Her energy seems limitless, and she is well-grounded in the basics of publishing.
The most recent addition is Steve Harmon. Everywhere he's been he has excelled in not only his selling skills but bringing people together to achieve common goals. His enthusiasm and willingness to go the extra mile make him one of the best I've seen.
I'm proud to have these individuals as colleagues. Along with our editors, reporters and other sales personnel, they are dedicated to making Modern Physician the magazine of choice for physician executives.
We're growing for you, Charles S. Lauer Publisher