The former chief operating officer of the American Hospital Association has been named chief medical officer of managed-care giant Humana.
Jonathan Lord, M.D., 45, took over the top medical job for the Louisville, Ky.-based company last week. He has replaced Jerry Reeves, M.D., who vacated the post in February as part of a companywide turnaround effort.
Lord abruptly resigned from the AHA in October 1999. He had joined the association in 1995 as senior adviser of clinical affairs and experienced a meteoric rise to the AHA's No. 2 job (Nov. 1, 1999, p. 3). When the AHA announced Lord's resignation, it also laid out a new management structure that eliminated his position.
Prior to his leaving the AHA, Lord was a candidate in 1998 for the top job at the American Medical Association, which ultimately went to E. Ratcliffe Anderson Jr., M.D.
In his new post, Lord will report directly to Michael McCallister, Humana's president and chief executive officer, who took over in February as part of the company's turnaround effort. Humana, which has 5.9 million members, lost $382 million last year (Feb. 14, p. 8).
Lord will lead Humana's medical management initiatives, with special emphasis on linking physicians and health plan members electronically.
It's all part of Humana's efforts to change negative perceptions some patients and providers have about the company, said Thomas Noland Jr., Humana's spokesman.
"The intent of my coming on board is to create energy around our medical activity as we move from a command-and-control version of medical management to one that is partnered with both patients and practitioners to deliver the best possible care," Lord told MODERN HEALTHCARE.