The nursing community has formed a new advocacy group to raise the profession's national profile.
Nurses for a Healthier Tomorrow comprises 16 national groups, including the American Nurses Association, the American Organization of Nurse Executives, the National League for Nursing, the American Red Cross and the American Association of Colleges of Nursing.
The groups want to mount a national advertising campaign that would encourage young people to enter nursing. They also want to dissuade nurses from departing the profession. The campaign would also educate decisionmakers about the value of nursing.
The coalition is trying to raise funds from health insurers, managed-care firms, drug companies, nursing schools and hospitals to support the ads. The goal of the campaign, expected to begin sometime next year, is to raise $1 million.
The organizers say that an education in nursing teaches critical thinking, science, technology, decisionmaking skills and customer service techniques, which are valuable in many kinds of professional settings. "Few people are aware of the range of positions available for professional nurses, not only in direct patient care but also in roles as researchers, entrepreneurs, managers, corporate board members and more," the coalition said in a statement.
The group's coalition members are concerned by what they perceive as a bad image of nursing and shortages of nurses in many parts of the country.