Neoforma.com is stepping out of the virtual space of the Internet and into the real world with the purchase of General Asset Recovery, an auctioneer of used medical equipment.
Neoforma, based in Santa Clara, Calif., didn't disclose the terms of its purchase of General Asset, which is based in Arlington Heights, Ill. The deal closed earlier this month.
The combination of Neoforma, a pioneer in Internet purchasing, and GAR, an established auctioneer of surplus equipment, creates a one-stop source of purchasing, asset-management and auction services for hospitals, clinics and health systems, the companies said.
Neoforma said Erik Tivin, chief executive officer and founder of GAR, was named president of a new wholly owned subsidiary called Neoforma GAR and will also serve as vice president of auction services at Neoforma. GAR offers providers a host of equipment disposition services, including appraisals, liquidations and auctions of medical equipment. Sales are conducted at customers' sites or in GAR's warehouse in Arlington Heights.
"We offer the world's most comprehensive business-to-business e-commerce services to healthcare professionals," said Robert Zollars, CEO of Neoforma in a written statement. "With Erik's expertise and GAR's outstanding reputation for the timely disposition of assets . . . we deliver a powerful business solution."
Separately, Neoforma made several other high-profile additions to its management roster this month.
Daniel Eckert was named executive vice president of sales. Eckert, 35, was president and chief operating officer of Fisher Healthcare, a division of Fisher Scientific International. Previously, Eckert held executive positions at McKesson Corp., Owens & Minor and Johnson & Johnson.
Neoforma also tapped group purchasing veteran David Roesler as vice president of business development. Roesler, 46, was executive vice president and general manager of Chatsworth, Calif.-based Purchase Connection, the group purchasing unit of COHR, which was recently renamed InSource Health Services.