It's health, not just disease, stupid. At the ACHE seminar "The 21st Century Healthcare Enterprise," healthcare executives will learn the steps to developing-and maintaining-healthy communities programs.
Leading the seminar will be Phillip Newbold, president and chief executive officer of South Bend, Ind.-based Memorial Health System and system Vice President Mark Chambers.
The seminar is scheduled to run from 8: 30 a.m. to noon Tuesday, March 9.
The seminar's goal is to get people to think about community health as "an absolutely core strategy," Newbold says.
The new health enterprise of the 21st century departs from the medical model whereby people went to clinicians for healtcare. Now the care and health education need to come to people at convenient locations such as schools and churches.
"We're teaching you how to take care of yourself so you can make better decisions," Newbold says.
He says Memorial Health System is committed to creating healthy communities.
Memorial includes not-for-profit 352-bed Memorial Hospital of South Bend and three health plans, which are jointly owned with the hospital's physician staff.
One of the system's major initiatives is a tithing policy that sets aside 10% of the bottom line each year to fund new and innovative projects.
That 10% usually translates to more than $2 million per year, Newbold says.
The money allows the system to partner with a variety of organizations and to support a collection of community initiatives, he says.
For example, the money has been used to fund school-based initiatives, such as "Sex Can Wait," a program that teaches youths to abstain from early sexual activity.
Another program pays 20 congregational nurses to give care to the members of faith-based organizations.
The money also pays school nurses, who get involved with everything from detecting child abuse to teaching health education.
Memorial also is building a 12,000-square-foot, $4 million children's health museum in downtown South Bend. The money is being collected through a fund-raising campaign.
At the museum, school children in kindergarten through sixth grade will participate in health education programs.
The building is slated to open early next year.
Newbold says the seminar promises to help other healthcare organizations along along the path of community initiatives.
"They'll actually get road maps," he says.