With healthcare strategies constantly changing, financial managers must juggle a number of issues ranging from finding the most profitable investment programs to restructuring physician-hospital organizations.
This year about 2,000 delegates are expected to attend the Healthcare Financial Management Association's annual National Institute, held June 28 through July 2 at the Opryland Hotel Convention Center in Nashville. This year's registration will match or slightly exceed last year's attendance, says Richard Clarke, HFMA president and chief executive officer.
About 90 concurrent sessions will take place over three days with time for networking and enjoyment of some Nashville sites and activities, such as line dancing at the Wildhorse Saloon, mixed in. The exhibit hall will feature displays by about 210 companies.
This year attendees will have the opportunity to attend one of nine full-day accelerated learning programs, compared with six pre-conference workshops last year. Topics for the June 28 programs range from corporate compliance to financial strategies in long-term care.
In addition, all concurrent sessions this year will be listed with learning levels ranging from beginning to advanced.
"(This feature has) been more enhanced this year than in earlier years," Clarke says. "We find that people are in various stages of their understanding of various issues and have geared courses toward levels they think they need."
Three keynote speakers will address the attendees in general sessions.
Consultant and author Lance Secretan will discuss the crucial role of leaders and what it takes to make customers happy in his session, "Value Centered Leadership," on Monday, June 29, at 8 a.m.
Regina Herzlinger, a professor at Harvard Business School, also will highlight the role of the customer in her presentation on "Market-Driven Health Care" on Tuesday, June 30, at 9 a.m.
In the conference closing session, Quinn Spitzer, a consultant and author, will discuss how to revamp the chief financial officer's role in healthcare teams in his presentation, "Critical Thinking: How to Create Learning Organizations," on Wednesday, July 1, at 3 p.m.
The conference theme is "community chapters of change."
Community is a theme that will be addressed by the HFMA's new chairman, Lori Mitchell, and other speakers at the annual meeting.
"The general feel of (the institute) this year will emphasize community from all various ways," Clarke says. "Community includes where you live and the religious or social organizations you're a part of. We will also talk about the HFMA as a community, as a safe place to learn, to experiment and to grow."