While consumers are demanding better healthcare quality and services, baby boomers aren't happy with what they're getting.
A new study by South Bend, Ind.-based Press, Ganey Associates shows that people born between 1946 and 1964 are much less satisfied with the quality of healthcare services than are older generations.
An analysis of data from more than 1 million patients, the study showed that older patients are consistently happier with their hospital stays than are baby boomers. The older patients gave higher marks to everything from the quality of the food to the overall cheerfulness of the hospital.
A consumer-driven generation, the boomers have grown accustomed to conveniences and choices.
The study predicts that success for healthcare providers will mean improving service by understanding what consumers want.
And baby boomers weren't just unhappy with hospitals. They also were dissatisfied with the home healthcare industry. According to Press, Ganey, baby boomers' mean satisfaction levels with home-care services was about 87 out of 100, compared with mean satisfaction levels for different categories of older patients that ranged from 88 to 90.