The American Medical Association has launched two programs through which the nation's largest physician organization will lend its name and credibility to new healthcare products.
Last week, the AMA signed a five-year pact with Sunbeam Corp. that will allow the appliance maker to put the association's name on its home-care products. Financial terms were not disclosed, but the AMA will be reimbursed for reviewing the products and providing educational materials that will be packaged with them. Sunbeam and the AMA also will jointly create a physician advisory panel that will assist in developing Sunbeam products. Sunbeam's healthcare line includes heating pads and blood pressure monitors.
Separately, the AMA has launched a pilot project to identify scientifically valid clinical practice guidelines.
A panel of physicians and experts in research methodology will review the guidelines. Those deemed sound will be designated "AMA Recognized Clinical Practice Guidelines" and can be marketed as such, the AMA said. Organizations that submit guidelines for review will pay $100 each for the first five, $75 each for the next five and $50 thereafter. The AMA said the prices cover its costs.