Toyota set up a separate Lexus division to serve luxury-car customers. So, why can't a healthcare organization open a "luxury" clinic?
That's what Michael Pulaski, chief executive officer of Peachtree Orthopedic Clinic of Atlanta, asks in a two-part series in the MGM Journal's September-October issue.
Pulaski writes that opening clinics to serve exclusively people who are willing and able to pay out-of-pocket for specialized care may be a way to counteract the price squeeze managed care has put on physicians. The MGM Journal is published by the Medical Group Management Association.
"It's so cutting edge; I'm not aware of any clinic doing it," Pulaski says. "I almost assumed the mantle of a science fiction writer predicting the future." He does cite Cleveland Clinic and Nalle Clinic of Charlotte, N.C., as having luxury divisions, but they are not separate facilities.
Peachtree's long-range plans include opening such a separate high-end clinic, Pulaski says. In addition to offering orthopedic services, it could serve as a healthcare "concierge," setting up care for its patients in other locations, he says.