The need is certainly there.
The healthcare industry landscape is changing at a rapid pace. But in spite of all that's happening, physicians have continued to deliver the best medical care in the world.
It hasn't been easy. In recent years, physicians have been bombarded by any number of forces including managed care, DRGs, consolidation, partnering, capitation, downsizing and a host of other trends that have taken healthcare by storm. Consequently, in some quarters there's downright confusion, and many physicians are questioning their own destinies. That's why we made the decision to begin publishing Modern Physician. Using the vast resources of our news-gathering operation and our knowledge of industry sources, we plan to put things into perspective for our readers and give them a better fix on the trends that affect them now as well as those that loom in the future.
Physician executives, therefore, are our target audience. Many of them already run major healthcare facilities, while others head large group practices and still others are medical staff leaders. These are only a few of the executive roles physicians now hold. The point is this: Physicians have recognized a need and are now developing the necessary business skills. This trend won't abate soon. Physicians are aggressively developing managerial and administrative skills not only on the job but by returning to graduate schools to hone their business expertise. Physicians have come to realize that in order to fulfill their roles as executives they must understand the nuances of running a business.
Therefore, we promise to give you a no-nonsense, candid, independent source of information you haven't been able to find elsewhere. Articles will be developed by seasoned reporters and editors who will provide the facts physician executives need to make intelligent decisions about the current environment. No vested interests, no biased reporting will be at play. We'll simply offer the news we believe to be of significance to current and aspiring physician executives.
It's also important that you know we are publishing this magazine because we were urged to do so by physician executives, along with other healthcare leaders. So we know a need exists. That wasn't too hard to figure out, especially as we've watched the phenomenal growth of the American College of Physician Executives based in Tampa, Fla. The college's staff should be congratulated for its leadership and vision in creating a first-class organization that's helping to develop the physician executive discipline. We hope we can be as effective in achieving our mission as the college's leaders have been in fulfilling theirs.
We hope this is just the beginning of a long relationship between the physician executive reader and this magazine. We'll do everything possible to make it the best product to serve you, our customer. We look forward to hearing from you about those instances when you think we have hit our target, as well as when we've missed the mark. The clinical side of American medicine has attained superb heights, and we hope to help you gain a better handle on all the forces that will affect you as you move into the executive suite. It should be a great adventure.
Finally, Charles S. Lauer Publisher