A new healthcare group wants to mold itself into a 500-member networking organization for "senior-level" executives involved in healthcare planning and strategy.
Founders of the organization, known as the Forum for Healthcare Strategists, hope to carve out a niche for themselves that couldn't be addressed by the 5,000-member Society for Healthcare Strategy and Market Development.
"A lot of people want an environment for senior-level strategists," said Judith Neiman, who will be president of the Evanston, Ill.-based Forum for Healthcare Strategists.
"There will be some from the marketing field, some from strategic planning or some from managed care. They wanted one single environment where senior-level people could network and share war stories in a smaller, more focused setting."
Neiman was the American Hospital Association's executive director of the Society for Healthcare Planning and Marketing for 17 years.
She left the AHA in 1994 to form her own consulting business, Healthcare Strategy Institute of Evanston.
Last August, the Society for Healthcare Planning and Marketing merged with another AHA subgroup, the American Society of Health Care Marketing and Public Relations, to create the Society for Healthcare Strategy and Market Development (Aug. 12, 1996, p. 18).
"This is not a rejection to the merged group or the Society for Healthcare Strategy and Market Development because some of our members are also their members," Neiman said.
The forum expects to have about 500 members.
Members of the new group should have between 12 and 15 years of experience in executive management, clinical administration, strategic planning, managed care or marketing.
Members must currently be senior executives with the title of "vice president" or higher.
"This has been something people have been asking for for the last five years," Neiman said.
"What (our members) are telling us is that they didn't want to be at a program with mid-level people.
They want to be able to key into another area of the country where they can share like information and similar problems."