MODERN HEALTHCARE in May will begin monthly publication of Modern Physician, a magazine for physicians who are positioning themselves as key players in the nation's medical-care delivery networks.
Target readers will be medical group administrators, vice presidents of medical affairs and chiefs of medical staffs at hospitals, and executives with medical degrees who manage health systems and managed-care organizations.
A recent poll of physicians in those positions by Witt/Kieffer, Ford, Hadelman & Lloyd found they perceive their roles much differently than they did five years ago. Then, some 80% of the surveyed doctors considered themselves physicians first and leaders second. Now, 47% see themselves as leaders first, and 42% consider their primary role as physician.
Also, more doctors are employed as part of healthcare networks and have a growing interest in the business side of healthcare (See related story, this page).
Monthly issues will feature articles on management strategies and on legal, labor, regulatory and financial topics.
"We have been urged to start Modern Physician by many doctors and healthcare system executives who tell us that the industry needs an unbiased source of high-quality information for doctors who are grappling with incredible changes and trying to decide which business alternatives are best for them," said Charles S. Lauer, publisher of MODERN HEALTHCARE.
Karen Petitte, who currently serves as managing editor of MODERN HEALTHCARE, will assume the role of editor of Modern Physician, which will have its main editorial offices in Chicago. Petitte has been in her current position since 1985.
"We are excited about the possibility of creating a high-quality sister publication for MODERN HEALTHCARE," said Clark W. Bell, MODERN HEALTHCARE's editor and associate publisher.
For more information about Modern Physician, contact Petitte at 312-649-5324.
This summer MODERN HEALTHCARE celebrated the 20th anniversary of its acquisition by Crain Communications.