Two significant points regarding St. Francis Health System's advertising campaign were not included in your Sept. 23 cover story ("Healthcare ads getting aggressive," p. 50): Independent, quantitative research indicated that cons umers understood the points made in our advertising. We wanted consumers to understand that they must speak up if they want certain providers to be included in an insurer's panel.Additionally, we did not expect Blue Cross and Blue Shield to immediately add us to their panel of providers. We believe the ads increased St. Francis' visibility in our service area. In fact, we have added approximately 50,000 covered lives to our market share in the past four mont hs, after the ads appeared.
Director of public relations
St. Francis Health System,