ROCHESTER, N.Y.-In 1995, Blue Cross and Blue Shield of the Rochester Area recorded its highest-ever level of reserves at $195 million, a 34% increase. Total assets rose 17% to $466.6 million, while net income dropped 43% to $21.4 m illion from $37.8 million. The drop in net income was the result of a corporate plan to keep rate increases as low as possible, according to the 1995 annual report of Finger Lakes Cos., the plan's parent corporation. "While this s trategy benefits our members, it does reduce the potential for significant operating gains," the report noted. Administrative expenses were held at $73.4 million, or 7% of premiums, in 1995. Rochester's Blues plan serves 525,000 e nrollees in a six-county region.
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