The Mississippi Hospital Association has started a new for-profit business to produce radio and television campaign spots for candidates to public office.
Under the Campaign Media Group, the MHA hopes to use its close relationships with legislators to provide a low-cost alternative to some 55 advertising agencies operating in the state, said Brent Alexander, CMG's president and chief executive officer.
"We are not aware of any other association doing this," said Alexander, who also is the Mississippi group's vice president for government relations and public information. "Before, we supported MHA-friendly groups and candidates; now we are directly involved in electing them to office."
Alexander said CMG will help establish the association as a major political force in coming elections. CMG also will provide media consulting services and healthcare advocacy.
A potential pool of 840 clients has been identified as supportive of healthcare issues at the state and federal levels, Alexander said. Projected revenues for 1995 were unavailable, but CMG documents estimate the company could represent 15 clients its first year.
Consulting fees will range from $25,000 per U.S. Senate election to $2,500 for each state House seat. In addition, CMG will charge candidates a 15% commission for buying air time for commercials.
CMG's profits will be earmarked for the MHA's political action committee to help finance independent advocacy efforts, Alexander said.