Vanguard Healthcare Group, a Blue Bell, Pa.-based provider of contract management and staffing for obstetrics and gynecology services, announced plans to create a specialty medical network in the five-county Philadelphia area.
Applications to join Omnia, the new physician network, have been sent to some 450 OB/GYN specialists and subspecialists in the Delaware Valley. Founders hope to attract at least 50% of the region's OB/GYNs.
Omnia will market the network's services to managed-care payers in the region. The goal is to run women's healthcare networks on a national basis, according to Kenneth A. Krieg, a founder and president of Omnia.
It costs nothing for physicians to join Omnia. The network will contract with payers on a capitated basis and pay providers a fixed fee for "core services" such as deliveries and hysterectomies. The first 100 owners of practices to join the Greater Philadelphia network will receive stock options.
Omnia also is forming a statewide New Jersey network. In the first six months, the Greater Philadelphia and New Jersey networks are expected to capture 750 physicians.
Omnia needs $4 million to $6 million to fund working capital, marketing, information systems and other capital expenses, Krieg said. Omnia founders are negotiating with several venture capital firms to attract $2 million to $4 million, and Vanguard investors will put up $2 million of their own money, he said.