The Healthcare Financial Management Association has created the new position of chief operating officer in an effort to better serve a diversifying membership.
Thom D. Freyer, leader of the HFMA's volunteer services group, will add management of internal staff operations to his duties. The HFMA said the move will free Richard L. Clarke, the HFMA's president and chief executive officer, to build and maintain relationships with other organizations and associations.
The HFMA's board approved the changes late last month.
The changes will better "position the organization to serve our members and potential members," Clarke said.
As part of the realignment, the HFMA also added a new unit to its volunteer services group. Unit 2000 was created to develop new products and services, improve quality and work processes, and conduct pilot projects. The department's goal is to better serve the changing needs of HFMA members.
For example, Unit 2000 will be involved in testing HFMA Net, the association's electronic bulletin board.
The division also will support the newly established Managed Care Forum, a national managed-care initiative started by 16 HFMA members and approved by the board. For the fiscal year beginning June 1, more than 250 HFMA members already have signed up to participate in the Managed Care Forum, Clarke said.
Unit 2000 will be led by Jay Ahlman, who has served as the HFMA's quality consultant.
To finance new activities, the board agreed to move to a break-even budget for fiscal 1996. Instead of posting a bottom-line margin of 3% to 5%, which Clarke said has been typical in recent years, the HFMA will end the year with no margin. That will free up some $150,000 to $200,000 for reinvestment, Clarke said.
The HFMA's membership is expected to exceed 33,000 this year, with nearly half of future members coming from managed care, ambulatory care, long-term care, physician groups and other nonhospital settings.