For home-care marketers who're fresh out of ideas, The Home Advantage could be the answer.
The monthly newsletter is designed to serve as a resource center for home-care marketing professionals seeking new concepts and strategies for their home healthcare agencies, said Publisher and Editor Karen Carney.
It offers "practical, timely marketing information to help home-care agencies expand marketing efforts and gain market advantage." It also provides information on how other home-care agencies are marketing their services to consumers, physicians and the public, she said.
"Our goal is to help agencies get the most from their marketing efforts by helping them find out what has and hasn't worked for other agencies, saving them time and money," Ms. Carney said.
Before starting the home-care newsletter, Ms. Carney was the director of public relations for the Visiting Nurse Association of North Shore in Danvers, Mass. She also heads her own consulting firm, Carney Communications, located in Andover, Mass.
The Home Advantage premieres in September and costs $165 per year. However, subscribers can get it for $99 if they order before September. For more information, contact Ms. Carney at (508) 475-2096.