Pocket-sized health guides that once were used solely by hospitals now are being marketed to corporate America by VHA, an Irving, Texas-based alliance of 1,013 not-for-profit hospitals. VHA began producing the "Put Prevention Into Practice" guides-developed by the U.S. Public Health Service-for its hospital members in 1991. This year, the alliance widened the audience to businesses. So far, 39,000 copies have been ordered by employers, including Merrill Lynch and Bell Atlantic. The guide helps individuals keep a personal medical record and gives toll-free telephone numbers for information on various health subjects. For a minimum order of 500, the two-color books cost $1.80 each if the company logo is printed on them and 63 cents without it.
PERSONAL HEALTH GUIDE
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