Judith Neiman and Amy Kotler-Heifitz will resign this week as executive director and assistant director, respectively, of the American Hospital Association's Society of Healthcare Planning and Marketing.
The two executives are leaving SHPM to form a new company, the Health Strategy Institute-a consulting firm specializing in healthcare integration strategies. A location for the new company hasn't been determined.
Their resignations are effective June 30. Ms. Neiman will be replaced by Linda Hill-Chinn, who will serve as acting director of the society until a successor is named.
This marks the second time this month that key healthcare planning and marketing executives have left organizations to begin their own companies. Earlier this month, the American Marketing Association filed a lawsuit and temporary restraining order against Carla Windhorst, executive director of the Academy for Health Services Marketing, after she attempted to break off the academy from the Chicago-based AMA (June 20, p. 4).
However, Ms. Neiman said she and Ms. Kotler-Heifitz are leaving the AHA on friendly terms and hope to continue working with the SHPM from their new positions. "I have been at the (SHPM) for 16 years," she said. "It was time for me to do something else."
During her 16-year tenure as founder and executive director of the society, Ms. Neiman helped take SHPM from a small, start-up group to a 4,200 member, multidimensional organization. She also led the AHA's planning division and managed the Foster G. McGaw Award Program while at SHPM.