Joel Ciniero, 36
Title: Chief executive officer of Qualis Care and Lightship Financial Group
Cyrus J. Keefer Jr., 42
Title: Senior vice president of Qualis Care
Joel Ciniero and Cyrus Keefer became business partners through their mutual interest in the burgeoning healthcare receivables management business.
Mr. Ciniero was executive vice president at USREA, a real estate investment management and advisory firm, when its holding company, Meyer Asset Management, started investigating potential investments in the healthcare industry. That led to an opportunity to head up Lightship Financial Group, a Philadelphia-
based medical and trade receivables management company. Lightship is now part of Qualis Holdings, the managing general partner of Qualis Care.
Mr. Keefer was president and managing partner of National Healthcare Partners, a joint venture begun by Atlanta-based HBO & Co. and Blue Cross of Western Pennsylvania. He also served as chairman, CEO and co-founder of R.K. Medifund, a healthcare financial services company that developed a proprietary claims processing system in which Electronic Data Systems Corp. has invested.
Together, Messrs. Ciniero and Keefer bring expertise in healthcare receivables and medical technology to the new venture. But they face growing competition from other receivables and billing companies. Is the strategy on target? Stay tuned.