Cash gifts to not-for-profit hospitals rose 1.9% to $1.92 billion in 1993, according to the Association for Healthcare Philanthropy's 1993 Report on Giving. It marked the second year in which cash giving rose slightly.
The median cash amount raised by typical AHP member institutions rose to $650,000 in 1993, up from $599,491 in 1992 and $499,000 in 1991.
"The good news is we're on an upward swing," said William C. McGinly, president of the Falls Church, Va.-based association. The findings are based on data reported by 330 of AHP's 1,441 members.
Total giving-including cash, pledges, planned gifts and non-cash gifts-increased 7% to $3.4 billion.
However, cash gifts have declined steadily as a percentage of total giving, from 65.5% in 1989 to 57% in 1993.
"Part of that is the economy, I suspect," Mr. McGinly said. But the primary reason for the slump in cash gifts is the increased emphasis that healthcare organizations are placing on planned giving, he said.
Planned gifts, such as gifts of real estate, securities and property left in wills or charitable trusts, are considered crucial for hospitals seeking to build endowments for the future.
As a percentage of total giving, planned gifts and pledges increased to 39.7% in 1993 from 31.6% in 1989.