Columbia/HCA Healthcare Corp. has dominated the pages of this magazine as well as the entire healthcare business this year. The money, the mergers, the management and the marketing all have contributed to the legend of Columbia and its chief executive officer, Rick Scott, who built the billion-dollar company in a very short time from scratch.
Those searching for the Columbia mantra should look at its shareholder agreement with physicians and other partners in Florida's Broward County.
To build success, Columbia intends to increase responsiveness to medical staffs, recruit additional physicians, expand programs and services, increase local marketing, eliminate duplicate services, and pursue managed-care contracts.
It all sounds so simple.