With May being Older Americans Month, a Chicago-area hospital has put together a comprehensive marketing effort to help celebrate the event and educate its patient population.
MacNeal Hospital in Berwyn, Ill., has developed Older American Month informational materials that provide mature adults and senior citizens with medical advice that can help improve their quality of life.
"We see that the graying of America is coming upon us faster than we thought," said Karen Babos, D.O, director of geriatric medicine at MacNeal. "We know we have to pay attention to older Americans because we know it's a large percentage of our patient population."
Older Americans make up approximately 25% of the hospital's patient population, roughly twice the national average, hospital officials said.
The kit, which residents receive at no charge, includes materials on cancer prevention, heart health, exercise and nutrition. It also contains an "Older Americans Month Health Quiz" listing a series of questions and answers on some of the myths and facts of aging. The materials also include a schedule of free health-screening programs for seniors.
The effort is just one part of the hospital's ongoing programs to attract seniors within the community, Dr. Babos said. Other programs include a physician house-call program and an advance directives program that surveys seniors, asking them to complete a power-of-attorney form and to list whether they would want to be kept on life-support equipment if hospitalized.