Your editorial, "Marketers should promote their role as communicators" (Feb. 28, p. 34) is on target.
What you are saying now is what many of us said when we responded with letters opposing your marketing article in the July 5, 1993, issue (p. 33).
Marketing is much more than advertising or promotion. It's a planning process that can play an integral and vital role in the
success of any healthcare organization in an environment of reform.
Marketers certainly do have
the experience and expertise to contribute to a hospital's
well-being. If only more healthcare executives would remember that marketing encompasses four P's-product, price, place and promotion.