Webinar: Applying human-centered design to improve screening programs

While health screenings are essential to provide high-quality care, patient engagement remains a struggle for healthcare organizations. A major reason for this is because screening programs aren’t designed with the patient in mind.  

Human-centered design, which focuses on designing products and services with the consumer at the center, is growing in healthcare and the approach has an essential role to play in screening programs. By applying human-centered design methods, patients are more likely to participate in essential screenings that too often go unchecked. 

Join this panel of experts to understand best practices to applying human-centered design methods to screening programs including how to get started, successfully engage patients and have long-term success. 

Save your seat and learn as we discuss:     

• Behavioral actions that lead to dismal engagement in health screenings
• How to make human-centered decisions for a specific population
• Solutions to increase overall population health and engagement in health prevention programs
   

Dr. Robert Mordkin
Chief Medical Officer
LetsGetChecked

Dr. Mordkin is a graduate of the University of Southern California Keck School of Medicine where he earned Alpha Omega Alpha academic honors. He completed his surgery and urology training at Georgetown University and then spent six years on full-time faculty. He is a former reserve officer in the U.S. Navy and is certified by the American Board of Urology. He is also a fellow of the American College of Surgeons and leads a robotic surgery program. Dr. Mordkin’s passion for LetsGetChecked stems from his belief that empowering individuals to live healthier lives starts with moving from a traditional reactive medicine approach into a more proactive, preventative strategy by allowing people direct access to the tools and knowledge they need to understand their individual health journey.
 

Kimberlee Vandervoorn, JD
Vice President, Consumer Solutions
UnitedHealth Group | Optum

Kimberlee Vandervoorn is currently the Vice President of Consumer Solutions at UnitedHealth Group | Optum, where her primary responsibilities are to develop and execute strategy to bring infrastructure of health and culture of wellness to the hospitality industry, while driving sustainable, profitable growth for UnitedHealth Group.

She holds a Doctorate in Law from the Catholic University Columbus School of Law and is a Lean Six Sigma Master Black Belt.
 

Maria Castellucci
Content Strategist
Modern Healthcare

Maria is a content strategist who helps develop events, conferences and custom content at Modern Healthcare. Prior to joining the education and events department, Maria was a reporter for more than four years at Modern Healthcare, spending the last three covering the safety and quality beat. She graduated from Columbia College Chicago with a bachelor’s degree in journalism and minor in public relations. 
 

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