Webinar: How marketing and brand can drive the trajectory of health systems post-COVID

During the peak of the fast-rising pandemic, healthcare marketing departments shifted priorities to respond to practical concerns and changes in consumer behavior and sentiment. In doing so, they found that agility was the name of the game. With the realities of COVID-19 settling in, how can healthcare marketers drive forward with focus and new capabilities to achieve better business results? 

A panel of three CMOs are gathering to discuss the steps they are taking to drive positive outcomes for their healthcare systems in this new era. 

Join this webinar to:

• Gain insight into how healthcare systems are building public perception to maximize brand impact
• Learn the new ways healthcare organizations are looking to Marketing to help drive better business outcomes through close collaboration with other areas of the organization 
• Discover how to streamline brand and marketing operations in order to unlock funds that enable activities that have short-and long-term strategic and financial value
   

Jigar Shah
SVP, Chief Marketing Officer
Providence St. Joseph Health

Jigar Shah is a Senior Vice President and Chief Marketing Officer at Providence St. Joseph Health. Prior to this, Jigar led the direct marketing function at T-Mobile, designing and driving their breakthrough customer relationship management (CRM) strategies in support of the Un-carrier brand. Jigar has extensive experience in utilizing data-driven, machine-learning marketing efforts to maximize ROMI. Before T-Mobile, Jigar was a marketing and business development executive who pioneered e-commerce strategies at Syngenta Crop Protection, the largest agro-chemical company in the world.

Nick Ragone
Executive Vice President, Chief Marketing and Communications Officer
Ascension

Nick Ragone serves as Executive Vice President and Chief Marketing and Communications Officer for Ascension. In this role, he oversees the creation and execution of brand strategy and experience, marketing and advertising, public relations and thought leadership, social media strategy, internal communications, and consumer access for Ascension and its subsidiaries. Beginning in 2016, Mr. Ragone has led the national rebranding of Ascension’s local health systems and sites of care to adopt the unified Ascension name, the largest such undertaking ever in the provider space. 

Since joining Ascension as Senior Vice President and Chief Marketing and Communications Officer in 2014, Mr. Ragone has led a cross-function effort to centralize and optimize the marketing and communications strategic approach to support the Mission and the business of a highly integrated health system, with more than 2,600 sites of care and 150,000 associates. In addition to defining and strengthening the Ascension brand, Mr. Ragone has led the creation of a corporate social responsibility program, developed an industry-leading thought leadership platform, implemented online scheduling, and transformed the marketing model into a digital and data-driven approach that creates a more personal relationship with patients.

Amanda Todorovich
Senior Director, Content
Cleveland Clinic

Inducted into the Healthcare Internet Hall of Fame in 2019 and named 2016 Content Marketer of the Year by the Content Marketing Institute, Amanda Todorovich is the Senior Director of Content at Cleveland Clinic. She leads a the responsible for the #1 most-visited hospital blog in the country, Health Essentials, as well as clevelandclinic.org, social media, email marketing and SEO. Prior to joining Cleveland Clinic, Amanda was a co-founder and the Chief Content Officer at MedCity News. Amanda is a content marketing and social media thought leader with 20 years of storytelling experience, and she is passionate about innovative communication and strategic content of all kinds. 2015 Direct Marketing News 40 Under 40 honoree. 2017 Boldest Healthcare Brand Marketer finalist.
 

Philip Guiliano
Partner
BrandActive

Philip is a Partner with BrandActive, a management consulting firm focused exclusively on the financial analysis, implementation strategy, and logistics of rebrand implementation. Since joining in 2006, Philip has led client engagements and client delivery for large rebrand implementations for healthcare clients including Ascension Health, Novant Health, Trinity Health, Medtronic, and Johnson & Johnson. Previously, he was a multinational merger, acquisition, and organizational change consultant for the management consulting arm of CSC. He served in a management role at brand strategy firm Siegel+Gale. 

He frequently speaks and writes about healthcare rebranding.
 

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