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David May

Assistant Managing Editor/Features

David May coordinates and edits the weekly opinion section of the magazine, including Guest Comment and Letters pages; edits News Makers and Regional News pages; manages and edits recognition programs and special supplements. He joined Modern Healthcare in 1989 and was the magazine's copy desk chief before becoming an assistant managing editor. Earlier in his career he was the copy desk chief for the Daily Herald, a newspaper that covers Chicago's suburbs, and a copy editor at the Telegraph Herald in Dubuque, Iowa. He has a bachelor's degree in journalism from Northern Illinois University.

Healthcare Marketing IMPACT Awards Agency of the Year: The Bloc


November 12, 2016

The New York-based ad agency, which focuses solely on healthcare, has been busy helping companies and organizations build brands and relationships, but it's also created groundbreaking social media platforms in-house for education and advocacy efforts.

North Shore-LIJ and its agency planned for months to create a video of the first baby born in 2016 at one of its hospitals to help announce the system's rebranding.

Healthcare Marketing IMPACT Awards Best in Show: J. Walter Thompson 'Birth of a New Health System'


November 12, 2016

The approach chosen to tell that story, the birth of the Northwell brand, was a video documenting one of the first births in the New York City area on New Year's Day 2016. “Many health systems choose to sell hope through fear—'I got injured, I got sick, I came to this hospital and I miraculously recovered'—it's a bit formulaic,” Soto said. “We turned it around and said, here's a wonderful, optimistic opportunity to tell a healthcare story.”

Healthcare Marketing IMPACT Awards Agency of the Year: The Bloc


November 10, 2016

The New York-based ad agency, which focuses solely on healthcare, has been busy helping companies and organizations build brands and relationships, but it's also created groundbreaking social media platforms in-house for education and advocacy efforts.

North Shore-LIJ and its agency planned for months to create a video of the first baby born in 2016 at one of its hospitals to help announce the system's rebranding.

Healthcare Marketing IMPACT Awards Best in Show: J. Walter Thompson 'Birth of a New Health System'


November 10, 2016

The approach chosen to tell that story, the birth of the Northwell brand, was a video documenting one of the first births in the New York City area on New Year's Day 2016. “Many health systems choose to sell hope through fear—'I got injured, I got sick, I came to this hospital and I miraculously recovered'—it's a bit formulaic,” Soto said. “We turned it around and said, here's a wonderful, optimistic opportunity to tell a healthcare story.”

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