When executives at Gritman Medical Center were wooing a surgeon—who happened to be a former college-level football player—B.J. Swanson arranged a tour of the University of Idaho’s first-rate sports complex.“It is an enclosed stadium, and they have a wing with medical offices,” says Swanson, chairman of the board at 25-bed Gritman in Moscow, Idaho.The surgeon must have liked the community because he relocated there and began practicing medicine in January.
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