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The Healthcare Marketing IMPACT Awards

Honoring the winners of the Healthcare Marketing IMPACT Awards

Honoring the winners of the Healthcare Marketing IMPACT Awards

By Fawn Lopez and Allison Arden  |  September 23, 2014

Healthcare marketing is one of the most regulated sectors in advertising, placing barriers on creativity that don't exist in other categories. Despite the limitations, innovation is flourishing.

Best practices for a healthcare educational campaign

Best practices for a healthcare educational campaign

By Marine Cole, Advertising Age  |  September 23, 2014

With the Patient Protection and Affordable Care Act in effect, Independence Blue Cross in Philadelphia wanted to find a new way to reach out to its members and educate them on healthcare and what the ACA really meant to them.

Best practices for a healthcare social media campaign

By Meredith Derby Berg, Advertising Age  |  September 23, 2014

A major part of social media's appeal is that it can have definable and near-immediate returns for marketers trying to reach new—and established—audiences. Indeed, according to eMarketer, there are 172.6 million social media users in the U.S.—that's over half the population.

Best practices for a healthcare promotional campaign

Best practices for a healthcare promotional campaign

By Marine Cole, Advertising Age  |  September 23, 2014

The Illinois Health Insurance Marketplace, the official body in charge of promoting the Patient Protection and Affordable Care Act in the state, surpassed federal expectations when it enrolled more than 622,000 residents in its first year, despite widespread political opposition and the magnitude of the effort.

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