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George Halvorson: The communicator

George Halvorson: The communicator

About a year into his 11-year tenure as CEO of Kaiser Permanente, George Halvorson realized the organization had an image problem. His solution might seem strange coming from someone who learned healthcare on the insurance side.




Healthcare marketers reshape ad strategies

Healthcare marketers reshape ad strategies

Hospitals and health systems have been spending more on advertising in recent years, with an emphasis on educating patients and engaging them in their growing role as healthcare consumers.




Social Media Best Practices: You have to want it

Social Media Best Practices: You have to want it

While it's true that the conversation on social media carries on no matter what, the key to a successful social strategy for healthcare is to have champions for the cause inside the organizations.



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