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Healthcare IT

One-third of Outcome staffers take buyouts

About 200 Outcome Health employees—37% of its staff of 535—have taken buyouts as the beleaguered healthcare advertising company faces allegations that it misled advertisers with inflated results.

Outcome Health offers buyouts

Outcome Health offers buyouts

Outcome Health's biggest problem used to be keeping up with all the new hires. Now the company is cutting back staff for the second time in less than two months.

Marketers told to wake up and smell the coffee, or get left behind

Marketers told to wake up and smell the coffee, or get left behind

To boost engagement, providers are using wayfinding apps that help patients navigate hospitals, digital tools that automate follow-up texts after procedures, bill-paying and appointment reminders and partnering with Uber or Lyft to get patients to appointments.

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