Healthcare Marketing Impact Awards

Previous Honorees

2017 •  2016 •  2015 •  2014  


The Healthcare Marketing Impact Awards are designed to recognize healthcare's best advertising, marketing, promotion and communication campaigns on and across all media platforms. The awards honor campaigns that advance provider, insurer, supplier and advocacy group efforts to deliver high quality, affordable and accessible healthcare; promote the health of individual patients, groups and communities; and help organizations thrive and grow in today's rapidly changing healthcare environment.

Learn about the 2017 honorees.

Check out the work from this year's honorees.


Key Dates & Deadlines

  • Nomination portal opens: May 14, 2018
  • Nomination portal closes: Deadline extended July 23, 2018
  • Honorees announced and campaigns published: October 22, 2018

Judging Criteria

    Entry is open to healthcare organizations and agencies representing them in the following categories*:

  • Provider/Insurer
  • Suppliers/Vendor/Pharmaceutical
  • Advocacy

  • *Winner entries will be awarded gold, silver or bronze within these three categories.

    To determine your appropriate category, please review the following descriptions (Note: the Category you are selecting is determined by the healthcare organization/company that is represented within the campaign.)


    Provider is defined as organizations that are classified within the following categories of business: hospital, medical clinic; multi-hospital system; academic medical center; ambulatory surgery center; specialty hospital; physician groups; minute-clinics; ambulance and emergency services; post-acute care including rehab facilities, skilled nursing facilities and nursing homes.

    Insurer is defined as organizations that are classified within the following categories of business: insurance carriers; third-party payers; health plan sponsors; government plans and integrated delivery networks.


    A supplier or vendor is defined as an organization serving healthcare providers and payers that is classified within the following categories of business: group purchasing organization (GPO); information technology; real estate; financial; legal; schools and universities; insurance; investment; legal; architecture; construction and design; consulting; recruitment/staffing.

    Pharmaceutical is defined as organizations that develop, produce and market drugs, pharmaceuticals or medical devices licensed for use as medications.


    Defined as organizations that are classified within the following categories of business: government agency; voluntary health; professional association; patient advocacy groups; charitable & special interest groups

  • PRINT – Campaign of the Year
  • DIGITAL – Campaign of the Year
  • VIDEO – Campaign of the Year
  • AUDIO – Campaign of the Year
  • SOCIAL MEDIA – Campaign of the Year
  • WEBSITE – Campaign of the Year
  • INTEGRATED – Campaign of the Year
  • Healthcare Marketing Agency of the Year
  • Best in Show Award


    A username and password must be created to begin the submission process. You will be able to Save Drafts and come back to complete the entry as time allows. Once a submission is submitted, you will not be able to make edits.

Required Materials/Documentation

    Each campaign will need address the following:

    • Background information on the client/healthcare organization being represented in the campaign. (250-word max.)

    • A description of the business challenge or problem addressed by the campaign. (250-word max.)

    • A summary of the media or communications plan and description of the creative executions. (250-word max.)

    • A summary of the campaign’s results (250-word max.)

    Each entry requires samples of the specific campaign to be provided/uploaded. (Max. 100 MB/sample)

  • Print: up to 5 samples
  • Digital: up to 5 samples
  • Video: up to 5 samples
  • Audio: up to 5 samples
  • Social Media: up to 5 samples
  • Website: Live URL and up to 3 samples
  • Integrated: up to 10 samples total that represent each media platform within the campaign

  • Note: By submitting your campaign entries, you authorize Modern Healthcare to use samples of your creative in promotional materials to help promote the Healthcare Marketing IMPACT Awards. If a sample of your work is used, appropriate credit will be given to your company/organization.


An entry fees of $425 must accompany each submission.



There is currently no event scheduled for this program.



For questions about the program, including the nomination and judging process, criteria, categories, or deadline, please contact Jodi Sniegocki.


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