Healthcare Marketing news and information

A magazine ad for the testosterone drug AndroGel shows a discount card that allows consumers to pay “as little as $10 per month” for the medicine. Drugmaker GlaxoSmithKline announces in another magazine that it offers discount coupons for the popular inhaler Advair. And a TV commercial...
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Holy Cross Hospital and Sinai Health System have signed a letter of intent to merge, according to an application filed with the state facilities board.
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Six months after igniting severe backlash for pulling Planned Parenthood funding, nonprofit Susan G. Komen for the Cure is betting on a national ad campaign that features survivor stories to rally supporters.
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Fremont Medical Center in Yuba City, Calif., will be converted into office space for primary-care physicians and support services as its owner, Fremont-Rideout Health Group, undergoes rebranding and expansion of its facilities in California's Yuba and Sutter counties.
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A division of Johnson & Johnson has agreed to pay $181 million, one of the largest settlements of its kind, to 36 states and the District of Columbia to resolve allegations that the company inappropriately marketed its antipsychotic drugs Risperdal and Invega.
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Abbott Laboratories improperly marketed TriCor, giving kickbacks to doctors and promoting the cholesterol drug for unauthorized purposes, a former saleswoman for the North Chicago pharmaceutical company alleges in a lawsuit.
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Douglas Thiede has been named VP for business development by Qforma, a Santa Fe, N.M.-based marketing data analytics company serving the pharmaceutical and medical-device industries, the company has announced.
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Alegent Creighton Health is the new name for the Omaha, Neb.-area facilities included in the deal that will allow Alegent Health to acquire Creighton University Medical Center, according to a news release.
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Harvard Business School Professor Clayton Christensen made the term “disruptive innovation” a household word with the 1997 publication of his groundbreaking book, The Innovator's Dilemma.
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A federal appeals court upheld HHS' decision to exclude three former Purdue Pharma executives from participating in federal healthcare programs such as Medicare and Medicaid.
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