Healthcare Marketing news and information

Illinois Attorney General Lisa Madigan has asked a number of popular online healthcare websites and healthcare services providers to be more transparent about their privacy policies and how they use their customers' personal information.
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IMS Health, a Danbury, Conn.-based prescription drug data-miner, has announced its third acquisition in as many months with the addition of cloud-based mobile sales and marketing systems provider 360 Vantage, Chandler, Ariz.
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Recently, a survey of three decades of screening published in November in The New England Journal of Medicine found that mammography’s impact is decidedly mixed: it does reduce, by a small percentage, the number of women who are told they have late-stage cancer, but it is far more likely to...
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The Mayo Clinic has big plans to join other top-flight medical centers in an expensive fight for well-heeled patients, but it faces a problem: Its sleepy hometown needs a face-lift.
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Health insurer Humana said it has started an internal probe into the circumstances surrounding the leak of the CMS' reversal on Medicare Advantage rates.
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Iowa Health System, Des Moines, said it would abandon its geographically apt name for UnityPoint Health. The switch comes after the health system, which owns or manages 20 Iowa hospitals and another two in Illinois, began to consolidate its nine physician groups in 2012 and sought to brand doctors...
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For decades, pharmaceutical companies have deployed an array of tactics aimed at preventing low-cost copies of their drugs from entering the marketplace.
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Amgen, the world's largest biotechnology firm, pleaded guilty in federal court in New York to criminal charges that it illegally misbranded its anemia drug Aranesp and agreed to pay $762 million.
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The biotechnology giant Amgen is expected to plead guilty Tuesday to illegally marketing its drugs, people close to the investigation said Monday.
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Massachusetts' Public Health Council approved a regulation that allows drug and device companies to pay for “modest meals and refreshments” for doctors and other providers outside of hospital or providers' offices, rolling back an earlier restriction on such purchases.
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