Healthcare Marketing news and information

Iowa Health System, Des Moines, said it would abandon its geographically apt name for UnityPoint Health. The switch comes after the health system, which owns or manages 20 Iowa hospitals and another two in Illinois, began to consolidate its nine physician groups in 2012 and sought to brand doctors...
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For decades, pharmaceutical companies have deployed an array of tactics aimed at preventing low-cost copies of their drugs from entering the marketplace.
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Amgen, the world's largest biotechnology firm, pleaded guilty in federal court in New York to criminal charges that it illegally misbranded its anemia drug Aranesp and agreed to pay $762 million.
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The biotechnology giant Amgen is expected to plead guilty Tuesday to illegally marketing its drugs, people close to the investigation said Monday.
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Massachusetts' Public Health Council approved a regulation that allows drug and device companies to pay for “modest meals and refreshments” for doctors and other providers outside of hospital or providers' offices, rolling back an earlier restriction on such purchases.
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At their best, advertising and marketing play a vital role in helping people know what goods and services are out there, and then once they try them, the free market sorts out who wins and who loses.
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OhioHealth and Mount Carmel Health System routinely mine health data from their patients' records to decide who should receive certain mailings. The approach—sometimes called “customer-relationship management”—has been used for six years by OhioHealth and two years by Mount...
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A magazine ad for the testosterone drug AndroGel shows a discount card that allows consumers to pay “as little as $10 per month” for the medicine. Drugmaker GlaxoSmithKline announces in another magazine that it offers discount coupons for the popular inhaler Advair. And a TV commercial...
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Holy Cross Hospital and Sinai Health System have signed a letter of intent to merge, according to an application filed with the state facilities board.
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Six months after igniting severe backlash for pulling Planned Parenthood funding, nonprofit Susan G. Komen for the Cure is betting on a national ad campaign that features survivor stories to rally supporters.
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