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Healthcare Marketing IMPACT Awards Agency of the Year: The Bloc

By David May  |  November 10, 2016

The New York-based ad agency, which focuses solely on healthcare, has been busy helping companies and organizations build brands and relationships, but it's also created groundbreaking social media platforms in-house for education and advocacy efforts.

Delivering a jolt to spotlight a health crisis

Delivering a jolt to spotlight a health crisis

By David Royse  |  November 10, 2016

Inspired in part by the meth campaign, the hospital jolted parents—and stirred up plenty of criticism— with TV ads and billboards featuring pictures of overweight children, many with messages that subtly criticized parents. One, for example, said, “Big bones didn't make me this...

Healthcare Marketing IMPACT Awards celebrate the best in healthcare marketing

By Modern Healthcare  |  November 10, 2016

The Healthcare Marketing IMPACT Awards celebrate the industry's best advertising, marketing, and promotional and communications campaigns across all media platforms. Our criteria include ensuring those efforts meet the highest standards for ethics and social responsibility.

Healthcare Marketing IMPACT Awards Visionary Award: Nancy Schlichting

Healthcare Marketing IMPACT Awards Visionary Award: Nancy Schlichting

By Merrill Goozner  |  November 10, 2016

A self-described child of the 1960s, she overcame barriers both personal and professional to gain prominence. She was a woman who made it in a field dominated by men. She quickly moved on to bigger and better positions after being outed as gay by a member of the board at the Ohio hospital system...

For higher-cost medical services, marketers emphasize choice, value

For higher-cost medical services, marketers emphasize choice, value

By Suman Bhattacharyya  |  November 10, 2016

Marketers of higher-cost healthcare products and services often face huge barriers in breaking through the information gaps and misconceptions of patients. To reach patients, marketers are focusing on decoding the maze of treatment options.

Ascension moves to national brand, launches marketing campaign

Ascension moves to national brand, launches marketing campaign

By Dave Barkholz  |  September 20, 2016

Ascension, the national Catholic hospital giant, is launching its largest ever advertising and marketing campaign to rebrand all of its hospitals with the Ascension name. Ascension also has reorganized into two divisions.

What insurers are doing to fix their rap for awful customer service

What insurers are doing to fix their rap for awful customer service

By Bob Herman  |  September 17, 2016

A poll from the Kaiser Family Foundation found people ranked health insurance companies almost as unfavorably as pharmaceutical companies and oil conglomerates, due in no small part to insurers' reputation for poor customer service.

University Hospitals dropping 'Case' from flagship medical center name

By Lydia Coutre, Crain's Cleveland Business  |  September 08, 2016

UH Case Medical Center, named such in 2006 when the two signed a 50-year affiliation agreement, now will be known as UH Cleveland Medical Center. The renegotiated affiliation agreement sets out a multi-affiliation standing, giving both organizations the latitude to pursue other partnerships.

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