The approach chosen to tell that story, the birth of the Northwell brand, was a video documenting one of the first births in the New York City area on New Year's Day 2016.
The Healthcare Marketing IMPACT Awards celebrate the industry's best advertising, marketing, and promotional and communications campaigns across all media platforms. Our criteria include ensuring those efforts meet the highest standards for ethics and social responsibility.
A self-described child of the 1960s, she overcame barriers both personal and professional to gain prominence. She was a woman who made it in a field dominated by men. She quickly moved on to bigger and better positions after being outed as gay by a member of the board at the Ohio hospital system...
The New York-based ad agency, which focuses solely on healthcare, has been busy helping companies and organizations build brands and relationships, but it's also created groundbreaking social media platforms in-house for education and advocacy efforts.
Marketers of higher-cost healthcare products and services often face huge barriers in breaking through the information gaps and misconceptions of patients. To reach patients, marketers are focusing on decoding the maze of treatment options.
They've been called the most social-media savvy generation, ardent individualists, and dreamers who seek fulfillment in ways their predecessors can't fully understand. To healthcare marketers, millennials are seeking a sense of authenticity.
Ascension, the national Catholic hospital giant, is launching its largest ever advertising and marketing campaign to rebrand all of its hospitals with the Ascension name. Ascension also has reorganized into two divisions.
A poll from the Kaiser Family Foundation found people ranked health insurance companies almost as unfavorably as pharmaceutical companies and oil conglomerates, due in no small part to insurers' reputation for poor customer service.
UH Case Medical Center, named such in 2006 when the two signed a 50-year affiliation agreement, now will be known as UH Cleveland Medical Center. The renegotiated affiliation agreement sets out a multi-affiliation standing, giving both organizations the latitude to pursue other partnerships.
Some consulting firms pitching insurers are emphasizing their unique ability to identify customers who won't cost very much.
Modern Healthcare and sister publication Advertising Age are honored to announce the finalists for the third annual Healthcare Marketing IMPACT Awards competition.
A federal jury on Wednesday acquitted two former medical-device company executives on more than a dozen felony counts of fraud related to off-label marketing but convicted them of 10 misdemeanor counts on the same issue.