To boost engagement, providers are using wayfinding apps that help patients navigate hospitals, digital tools that automate follow-up texts after procedures, bill-paying and appointment reminders and partnering with Uber or Lyft to get patients to appointments.
Like every other service industry on the planet, healthcare must comb through terabytes of data to assess patient needs and develop fresh marketing campaigns that cut across multiple distribution channels, especially digital.
For StoneArch, versatility is the name of the game. The Minneapolis-based agency took home a lot of hardware from the 2017 Healthcare Marketing IMPACT Awards, garnering gold, silver and bronze prizes in two categories for very different clients.
The healthcare industry continues to flood the marketplace with messages of shorter ER wait times, technological advances, advanced
Consumerism is changing marketing in healthcare by putting the focus on individuals.
American healthcare has undergone a radical transformation. Reimbursements have moved from volume to value. Increasingly, single hospitals have been absorbed into larger systems. Physicians now opt for employment over private practice. And consumers, who had few healthcare choices in the past, are...
Ascension joins other hospital systems that are rapidly moving more of their marketing budgets to digital and away from traditional media to better target consumers.
Envision Healthcare has rebranded its giant physician staffing business as Envision Physician Services to reflect the scope and breadth of its offerings. The company's 23,000 physicians and advanced medical practitioners can staff nearly every department of a hospital.
Healthcare interests fighting proposals placed on state ballots by citizen petitions vastly outspent the proponents. And for the most part their media campaigns successfully staved off unwanted changes such as controls on drug prices in California and a single-payer system in Colorado.
Inspired in part by the meth campaign, the hospital jolted parents—and stirred up plenty of criticism— with TV ads and billboards featuring pictures of overweight children, many with messages that subtly criticized parents. One, for example, said, “Big bones didn't make me this...
The approach chosen to tell that story, the birth of the Northwell brand, was a video documenting one of the first births in the New York City area on New Year's Day 2016.
A self-described child of the 1960s, she overcame barriers both personal and professional to gain prominence. She was a woman who made it in a field dominated by men. She quickly moved on to bigger and better positions after being outed as gay by a member of the board at the Ohio hospital system...