By Rachel Landen | September 28, 2013
| Print Magazine
Healthcare reform supporters are using every available advertising and communications vehicle to urge Americans to sign up for health coverage on the new state insurance exchanges, while Obamacare opponents are... FULL STORY »
By Rachel Landen | August 31, 2013
| Print Magazine
The 17 states running their own health insurance exchanges are taking widely different approaches to advertising the new online marketplaces to the public. FULL STORY »
The Obama administration and a national organization called the Young Invincibles on Monday launched a monthlong video contest to encourage enrollment of uninsured young adults in health plans offered on the state insurance exchanges. FULL STORY »
A privacy rights group is challenging an effort by a specialty pharmacy association to persuade the federal government to revise a privacy rule soon to take effect that will limit drugmakers' ability to fund refill reminder programs operated by pharmacies. FULL STORY »
By Modern Healthcare | August 10, 2013
| Print Magazine
Outliers was reminded of an Introduction to Philosophy course when we heard about the American College of Physicians' new “What is Internal Medicine?” public relations campaign. Rene Descartes' most famous line gets a retread in the effort: “I think, therefore... FULL STORY »
Insurance companies are increasing their social media presence in an effort to amp up their customer service and capitalize on a platform that can serve to mediate, inform and advertise. FULL STORY »
PokitDok, which allows providers to establish a digital storefront where consumers can research, shop and pay for healthcare, has added two executives—Jason Thibeault and Ryan Tarzy—to its team. FULL STORY »
By Rachel Landen | August 03, 2013
| Print Magazine
It isn't often someone can enter an OR and watch doctors perform surgery. But Memorial Health Care System has allowed the public to do just that—through the Web. FULL STORY »
Call them Doctor Moms. Women make about 80 % of the healthcare decisions for their families, and also utilize more health care than men.That's why supporters and opponents of the Patient Protection and Affordable Care Act have targeted mothers in a surge of advertising and grassroots organizing as... FULL STORY »
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