Healthcare Marketing news and information

Outliers was reminded of an Introduction to Philosophy course when we heard about the American College of Physicians' new “What is Internal Medicine?” public relations campaign. Rene Descartes' most famous line gets a retread in the effort: “I think, therefore...
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Insurance companies are increasing their social media presence in an effort to amp up their customer service and capitalize on a platform that can serve to mediate, inform and advertise.
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PokitDok, which allows providers to establish a digital storefront where consumers can research, shop and pay for healthcare, has added two executives—Jason Thibeault and Ryan Tarzy—to its team.
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It isn't often someone can enter an OR and watch doctors perform surgery. But Memorial Health Care System has allowed the public to do just that—through the Web.
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Call them Doctor Moms. Women make about 80 % of the healthcare decisions for their families, and also utilize more health care than men.That's why supporters and opponents of the Patient Protection and Affordable Care Act have targeted mothers in a surge of advertising and grassroots organizing as...
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Illinois Attorney General Lisa Madigan has asked a number of popular online healthcare websites and healthcare services providers to be more transparent about their privacy policies and how they use their customers' personal information.
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IMS Health, a Danbury, Conn.-based prescription drug data-miner, has announced its third acquisition in as many months with the addition of cloud-based mobile sales and marketing systems provider 360 Vantage, Chandler, Ariz.
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Recently, a survey of three decades of screening published in November in The New England Journal of Medicine found that mammography’s impact is decidedly mixed: it does reduce, by a small percentage, the number of women who are told they have late-stage cancer, but it is far more likely to...
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The Mayo Clinic has big plans to join other top-flight medical centers in an expensive fight for well-heeled patients, but it faces a problem: Its sleepy hometown needs a face-lift.
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Health insurer Humana said it has started an internal probe into the circumstances surrounding the leak of the CMS' reversal on Medicare Advantage rates.
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