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Marketers told to wake up and smell the coffee, or get left behind

Marketers told to wake up and smell the coffee, or get left behind

By Alex Kacik  |  November 10, 2017

To boost engagement, providers are using wayfinding apps that help patients navigate hospitals, digital tools that automate follow-up texts after procedures, bill-paying and appointment reminders and partnering with Uber or Lyft to get patients to appointments.

StoneArch reaches deep into its toolbox to adapt to clients' needs

StoneArch reaches deep into its toolbox to adapt to clients' needs

By Paul Barr  |  November 04, 2017

For StoneArch, versatility is the name of the game. The Minneapolis-based agency took home a lot of hardware from the 2017 Healthcare Marketing IMPACT Awards, garnering gold, silver and bronze prizes in two categories for very different clients.

Envision rebrands its physician services business

By Dave Barkholz  |  April 18, 2017

Envision Healthcare has rebranded its giant physician staffing business as Envision Physician Services to reflect the scope and breadth of its offerings. The company's 23,000 physicians and advanced medical practitioners can staff nearly every department of a hospital.

Where campaign ads mattered: health-related ballot initiatives

Where campaign ads mattered: health-related ballot initiatives

By Maria Castellucci  |  November 19, 2016

Healthcare interests fighting proposals placed on state ballots by citizen petitions vastly outspent the proponents. And for the most part their media campaigns successfully staved off unwanted changes such as controls on drug prices in California and a single-payer system in Colorado.

Delivering a jolt to spotlight a health crisis

Delivering a jolt to spotlight a health crisis

By David Royse  |  November 10, 2016

Inspired in part by the meth campaign, the hospital jolted parents—and stirred up plenty of criticism— with TV ads and billboards featuring pictures of overweight children, many with messages that subtly criticized parents. One, for example, said, “Big bones didn't make me this...

Healthcare Marketing IMPACT Awards Visionary Award: Nancy Schlichting

Healthcare Marketing IMPACT Awards Visionary Award: Nancy Schlichting

By Merrill Goozner  |  November 10, 2016

A self-described child of the 1960s, she overcame barriers both personal and professional to gain prominence. She was a woman who made it in a field dominated by men. She quickly moved on to bigger and better positions after being outed as gay by a member of the board at the Ohio hospital system...

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