Join, Follow & Connect
Join Modern Healthcare's LinkedIn group Follow Modern Healthcare on Twitter Join Modern Healthcare's Facebook group Follow Modern Healthcare's Pinterest board Modern Healthcare's Flickr page Modern Healthcare's YouTube Channel Get a Modern Healthcare news feed
 
Modern Healthcare News
 
RSS feed

Healthcare Marketing news and information

Magazine
Media barrage | Conflicting ads may confuse public, affect enrollment
By Rachel Landen | September 28, 2013 | Print Magazine Print Magazine Subscription Details
Healthcare reform supporters are using every available advertising and communications vehicle to urge Americans to sign up for health coverage on the new state insurance exchanges, while Obamacare opponents are...
FULL STORY »
Share    Comment
 

Magazine
Selling health exchanges | States launch ad campaigns to promote online marketplaces
By Rachel Landen | August 31, 2013 | Print Magazine Print Magazine Subscription Details
The 17 states running their own health insurance exchanges are taking widely different approaches to advertising the new online marketplaces to the public.
FULL STORY »
Share    Comment
 

Information
Examples of new state insurance exchange marketing campaign videos
By Modern Healthcare | August 31, 2013
See a sampling of states' videos promoting their health insurance exchanges.
FULL STORY »
Share    Comment
 

Vital Signs
HHS contest seeks videos encouraging young adults to buy insurance
By Jessica Zigmond | August 19, 2013
The Obama administration and a national organization called the Young Invincibles on Monday launched a monthlong video contest to encourage enrollment of uninsured young adults in health plans offered on the state insurance exchanges.
FULL STORY »
Share    Comment
 

News
Rights group challenges effort by pharmacy association to revise patient privacy rule
By Joseph Conn | August 16, 2013 | Basic Web Basic Web Subscription Details
A privacy rights group is challenging an effort by a specialty pharmacy association to persuade the federal government to revise a privacy rule soon to take effect that will limit drugmakers' ability to fund refill reminder programs operated by pharmacies.
FULL STORY »
Share    Comment
 


Advertisement | View Media Kit

Magazine
Outliers: Internists' defining moment
By Modern Healthcare | August 10, 2013 | Print Magazine Print Magazine Subscription Details
Outliers was reminded of an Introduction to Philosophy course when we heard about the American College of Physicians' new “What is Internal Medicine?” public relations campaign. Rene Descartes' most famous line gets a retread in the effort: “I think, therefore...
FULL STORY »
Share    Comment
 

Information
Health insurers tune in to Twitter for customer service
By Kaiser Health News | August 08, 2013
Insurance companies are increasing their social media presence in an effort to amp up their customer service and capitalize on a platform that can serve to mediate, inform and advertise.
FULL STORY »
Share    Comment
 

News
Online healthcare shopping tool PokitDok names new VPs
By Rachel Landen | August 07, 2013 | Basic Web Basic Web Subscription Details
PokitDok, which allows providers to establish a digital storefront where consumers can research, shop and pay for healthcare, has added two executives—Jason Thibeault and Ryan Tarzy—to its team.
FULL STORY »
Share    Comment
 

Magazine
Telling their stories | Healthcare marketing, advertising emphasize the personal approach as providers find new ways to connect with patients
By Rachel Landen | August 03, 2013 | Print Magazine Print Magazine Subscription Details
It isn't often someone can enter an OR and watch doctors perform surgery. But Memorial Health Care System has allowed the public to do just that—through the Web.
FULL STORY »
Share    Comment
 

Information
Moms at center of $500M ad blitz over Obamacare
By Bloomberg.com | July 31, 2013
Call them Doctor Moms. Women make about 80 % of the healthcare decisions for their families, and also utilize more health care than men.That's why supporters and opponents of the Patient Protection and Affordable Care Act have targeted mothers in a surge of advertising and grassroots organizing as...
FULL STORY »
Share    Comment
 

Search ModernHealthcare.com:



Daily Dose MH Alert MH AM HITS Modern Physician Most Requested

LinkedIn Twitter Facebook Flickr News Feeds Google Plus Page - Publisher

 

Switch to the new Modern Healthcare Daily News app

For the best experience of ModernHealthcare.com on your iPad, switch to the new Modern Healthcare app — it's optimized for your device but there is no need to download.