Insurers reassure investors about ACA exchange business

By Associated Press  |  November 21, 2015

Health insurers rallied Friday to ease investor and customer concerns about the Affordable Care Act's public insurance exchanges a day after the nation's biggest insurer questioned its future in that still-developing market.

Why the healthcare industry shouldn't panic about UnitedHealth's ACA alarm

Why the healthcare industry shouldn't panic about UnitedHealth's ACA alarm

By Bob Herman  |  November 20, 2015

Even if UnitedHealth Group does bail, it's by no means certain that other insurers—many of which are more heavily invested in the exchanges—would immediately follow. And some analysts say UnitedHealth's announcement was mostly about putting pressure on the Obama administration.

CMS to try separate star-rating system for low-income plans

By Modern Healthcare  |  November 14, 2015

The CMS is creating a separate star-rating system for health plans participating in an Obama administration experiment that is intended to better manage benefits and care for low-income and disabled Americans.

Health systems use more LGBT imagery in marketing

Health systems use more LGBT imagery in marketing

By Adam Rubenfire  |  October 31, 2015

Experts say healthcare marketers need to pay more attention to the LGBT market, which has significant purchasing power. They say there are cost-effective ways to reach out to that market, including the use of marketing materials that include LGBT people along with other diverse groups.

Aetna, Humana shareholders vote for merger, but deal still faces hurdles

By Beth Kutscher  |  October 19, 2015

The merger between Aetna and Humana moved one step closer to the finish line Monday as shareholders from both companies voted to approve the deal. Shareholders gave their overwhelming approval to the transaction with 99% of the votes in Connecticut and New York cast in favor of the deal.

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