The approach chosen to tell that story, the birth of the Northwell brand, was a video documenting one of the first births in the New York City area on New Year's Day 2016.
The Healthcare Marketing IMPACT Awards celebrate the industry's best advertising, marketing, and promotional and communications campaigns across all media platforms. Our criteria include ensuring those efforts meet the highest standards for ethics and social responsibility.
A self-described child of the 1960s, she overcame barriers both personal and professional to gain prominence. She was a woman who made it in a field dominated by men. She quickly moved on to bigger and better positions after being outed as gay by a member of the board at the Ohio hospital system...
Marketers of higher-cost healthcare products and services often face huge barriers in breaking through the information gaps and misconceptions of patients. To reach patients, marketers are focusing on decoding the maze of treatment options.
They've been called the most social-media savvy generation, ardent individualists, and dreamers who seek fulfillment in ways their predecessors can't fully understand. To healthcare marketers, millennials are seeking a sense of authenticity.