Advertisement
George Halvorson: The communicator

George Halvorson: The communicator

By Merrill Goozner  |  October 30, 2015

About a year into his 11-year tenure as CEO of Kaiser Permanente, George Halvorson realized the organization had an image problem. His solution might seem strange coming from someone who learned healthcare on the insurance side.

Healthcare marketers reshape ad strategies

Healthcare marketers reshape ad strategies

By Jan Greene  |  October 30, 2015

Hospitals and health systems have been spending more on advertising in recent years, with an emphasis on educating patients and engaging them in their growing role as healthcare consumers.

Healthcare Marketing IMPACT Awards Best in Show: Duncan/Channon's 'Wake Up' campaign

Healthcare Marketing IMPACT Awards Best in Show: Duncan/Channon's 'Wake Up' campaign

By David May  |  October 30, 2015

They're the ads with the asterisks, and they have the vaping community in an uproar. In a multifaceted campaign launched last March, the California Tobacco Control Program, part of the state's Public Health Department, targeted the surging use of e-cigarettes, especially among young adults, and...

Celebrating the best in healthcare marketing

Celebrating the best in healthcare marketing

By Fawn Lopez and Allison Arden  |  October 30, 2015

Once again, the Healthcare Marketing IMPACT Awards celebrate the exciting work being done to create and implement ethical messaging in healthcare.

Social Media Best Practices: You have to want it

Social Media Best Practices: You have to want it

By Natasha Madov, Advertising Age  |  October 30, 2015

While it's true that the conversation on social media carries on no matter what, the key to a successful social strategy for healthcare is to have champions for the cause inside the organizations.

Finalists chosen for Marketing IMPACT Awards

By Modern Healthcare  |  August 15, 2015

Modern Healthcare and sister publication Advertising Age are proud to announce the finalists in the second annual Healthcare Marketing IMPACT Awards competition.

Advertisement
X

Subscribe and SAVE 50%

View our best offer
Subscribe to Print