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Healthcare Marketing IMPACT Awards celebrate the best in healthcare marketing

By Modern Healthcare  |  November 10, 2016

The Healthcare Marketing IMPACT Awards celebrate the industry's best advertising, marketing, and promotional and communications campaigns across all media platforms. Our criteria include ensuring those efforts meet the highest standards for ethics and social responsibility.

Healthcare Marketing IMPACT Awards Visionary Award: Nancy Schlichting

Healthcare Marketing IMPACT Awards Visionary Award: Nancy Schlichting

By Merrill Goozner  |  November 10, 2016

A self-described child of the 1960s, she overcame barriers both personal and professional to gain prominence. She was a woman who made it in a field dominated by men. She quickly moved on to bigger and better positions after being outed as gay by a member of the board at the Ohio hospital system...

For higher-cost medical services, marketers emphasize choice, value

For higher-cost medical services, marketers emphasize choice, value

By Suman Bhattacharyya  |  November 10, 2016

Marketers of higher-cost healthcare products and services often face huge barriers in breaking through the information gaps and misconceptions of patients. To reach patients, marketers are focusing on decoding the maze of treatment options.

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